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Melbourne, Australia

hara_thelabel

Ethical, Sustainable, Natural

While travelling India, founder, Allie Cameron, was first faced with the environmental impact that the fashion industry is having on the planet.

From the chemical runoff to the enormous amount of plastic use, she saw very quickly that things needed to change in order for the Earth to sustain its environment. After spending her time on local cotton farms talking directly with farmers, she wanted to create a solution to the problems – a clothing label where design meets sustainability.

She ended up in Indonesia a year later exploring natural dyes and clothing production on the Indonesian island, Bali.

HARA was officially started November 2016 but for Allie, HARA has been a work in progress since early 2013. When she was at high school she was really into finding vintage and second-hand pieces to wear. It turned into a small business where she would resell those pieces online. It was at this point she really began thinking about the environmental impact the clothing we wear has on the Earth.

Back then she didn’t know what it would be called or what exactly she would be selling but she knew the values behind it would be to help the Earth regain its power.

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