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New York



Not Magic is a lifestyle brand that stocks goods from independent designers and small brands. We’re interested in elevating everyday life with beautiful, intentionally made objects. There’s a special sort of joy that comes from drinking your morning coffee from a beautiful mug made by a skilled ceramicist, or wearing an accessory that you know a designer poured their heart into creating. That’s the feeling we want every one of our customers to experience. We believe good art and design should be accessible, shareable and sustainable. If you share these values, then you’re probably in the right place!

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